Growing your business online can be the smartest choice you make as a cosmetologist. Your social media profile opens the door to potential clients and opportunities if they like what they see. Here’s how to put your skills on display the right way.
The Importance of Social Media Promotion
Your social media platform can catapult you into a buzzing beauty career. If you’re a hairstylist, nail technician, or esthetician, let your work speak for itself! Amaze your followers with results they can see. You strengthen your reputation as a cosmetologist when prospective clients and fellow beauty industry professionals can see the work you’ve done.
If you’ve been putting it off, now’s the time to increase your social media presence. Give your Instagram account a much-needed makeover. Here’s how to promote yourself as a hairstylist, makeup artist, or any other beauty professional:
Add to Your Online Portfolio
Billions of people are on social media, and they spend a small fraction of each day on their favorite platforms. While they’re scrolling through their feeds, make them stop to look at your beautiful cosmetic capabilities. Take pictures of your clients’ hair, nails, or makeup to draw people to your profile.
Using attention-grabbing before and after shots, and even Tik Tok videos of your process from start to finish, makes your profile stand out. Marketing your brand and services doesn’t have to be difficult and boring—use the myriad of social media trends and innovations to your advantage. Your online portfolio should be a direct reflection of your personality and creativity.
Attract New Clients
In a recent study, 62% of women say they follow beauty influencers on social media.
Outstanding visuals of your results naturally attract potential clients and build your audience. With their consent, of course, post pictures of happy clients modeling their manicure, showing off their new hairstyle, or before and after images of a spa facial.
Also, don’t forget to use hashtags under your pictures. By doing so, you categorize your posts, drawing more traffic to your profile. Eye-catching uploads with helpful hashtags can contribute to a booming beauty business.
Presentation Matters
When you take selfies for your social media, chances are you want to post the ones that look the absolute best. Everything from the lighting to the background has to be spot on. The same goes for professional photos and videos you take of your work. At times, candid snapshots are more appropriate and effective. However, high-quality visuals leave a lasting impression on your audience and make your results even more appealing.
Also, people are drawn to what’s familiar. When you post, add graphics or animation effects, use light filters, and even have a popular song playing in the background. This instantly grabs people’s attention and makes you appear approachable.
Brillare Fosters Brilliance
Brillare Beauty Institute wants you to succeed in the cosmetology industry. Before you graduate, we’ll teach you everything you need to know about performing your services, building and maintaining your clientele, and managing your online beauty business accounts. We believe in the importance of choosing a beauty career path you love so you can become the successful professional you’re meant to be. We want to help you hone your talent and discover your target market.
You learn many tips and tricks while working in our student-run salon and spa when you’re in class. At Brillare, we encourage you to mix fun with your passion—and you can do the same on your social media. Talk to one of our dedicated specialists today to start your Brillare journey.
