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The beauty industryhas long been influential, shaping our perceptions and understanding of attractiveness and self-expression. Yet, for many, the industry’s portrayal of beauty has been full of stereotypes, exclusion, and narrow definitions that miss out on the many extraordinary forms of beauty seen worldwide. Today, we celebrate an era where diversity in beauty is increasingly recognized and embraced. Beauty is about acknowledging and celebrating our differences—our colors, shapes, sizes, cultures, and unique features. Let’s delve deeper into the compelling journey of diversity and inclusivity in the beauty industry.
What Diverse Beauty Means
Beauty diversity refers to recognizing and celebrating the immense variety of human appearance and style across races, ethnicities, genders, ages, abilities, and other dimensions of identity. It’s the idea that all people possess beauty, not just those who fit narrow cultural ideals.
Advocating for beauty diversity means challenging restrictive, traditional standards of beauty by showcasing diverse appearances, perspectives, and experiences. This includes featuring models and brand ambassadors of various skin tones, hair textures, body types, abilities, ages, genders, and more.
Beauty diversity also means making sure makeup, skincare, and haircare products effectively meet the needs of many populations. From shade ranges to ingredient sensitivities, embracing diversity requires understanding and accommodating differences in consumer requirements.
Traditional Cultural Perspectives on Beauty
Ideals and interpretations of beauty vary across cultures. Traditionally, Western cultures have upheld narrow beauty standards valuing traits like thinness, youth, symmetry, able-bodiedness, and Caucasian features. However, the 21st century has brought increasing recognition of diversity thanks to progressive social movements and consumer activism.
Many cultures approach beauty more holistically, emphasizing factors like confidence, character, artistic talent, intelligence, and virtues like hospitality. Still, prejudicial barriers persist for people of color seeking careers in beauty. Gatekeepers often still define professionalism through whiteness in speech, styles, and appearance. Exclusion also continues in limited product shades and inadequate testing on diverse groups.
Why Center Diversity?
Promoting beauty diversity is important for social, cultural, economic, and health reasons. Socially and culturally, it helps counter narrow beauty ideals that have marginalized and excluded large demographics. Economically, inclusivity allows brands to access wider consumer markets.
In terms of well-being, diversity in beauty imagery and products can benefit self-esteem and mental health for minority groups. People need to see themselves reflected positively in media and marketing to feel recognized, valued, and confident in their skin.
Ultimately, beauty diversity is about representation, access, and humanization. It conveys that all populations deserve to feel beautiful and visible in the beauty industry.
Breaking the Stereotypes: How Brands Are Championing Inclusivity
Beauty brands have the power to challenge stereotypes and make real change through inclusive campaigns, products for all skin tones, and diverse models. By showing people from many backgrounds, brands can help redefine stale beauty standards.
For example, Fenty Beauty by Rihanna made waves by launching an extensive foundation range for multiple skin tones. This sent a message that beauty products can indeed serve everyone. Other brands like The Lip Bar and Juvia’s Place are owned by women of color and cater specifically to those communities.
Additionally, in 2018, CoverGirl signed on their first model with vitiligo, and L’Oreal Paris made history by featuring a model in a hijab. These firsts indicate growing acceptance.
Brands are also showcasing models in the LGBTQ community, along with varying features like vitiligo, alopecia, prosthetics, stretch marks, and more. While there is still room for improvement, this move towards realistic and empowering branding is an important step.
As diverse beautytakes center stage, Brillare is creating more opportunities for student professionals to serve clients of all backgrounds. Learn more.
How Do I Understand My Own Skin and Hair Type?
Healthy hair and skin starts with understanding what type you have and what it needs. It can seem complicated at first, but with some simple steps, you’ll be on your way to unlocking your best look and feel.
Getting to Know Your Hair
Start With Your Hair Type
Is your hair thick or thin? Straight, wavy, curly, or coily? The first step is figuring out where your hair falls on the spectrum. Grab a strand between your fingers. Thin hair feels lightweight and sometimes hard to get a grip on. Thick hair is the opposite—you’ll really feel it in your fingers.
Pay attention to whether your hair holds a curl or wants to frizz and fan out. Use this info to look up your hair type online. Don’t worry if your hair is a mix of types—most people have a mix!
Learn What Your Hair Needs
Now that you know your hair type, you can learn how to care for it. In general, curls need tons of moisture from cleansing creams and conditioning treatments. Coarse and thick hair benefits from deep nourishment.
If your hair is fine, use lightweight products that won’t weigh it down. Understand what makes your hair happy and give it what it craves!
Understanding Your Skin
Just like your hair, your skin has characteristics all its own. The most important thing is staying hydrated and protecting your skin type from sun damage, but everyone’s needs differ. Make a skin check part of your self-care routine. Notice if you tend to be dry, oily, sensitive, or prone to breakouts. Read up on ingredients and products best for your skin concerns.
Key Takeaways
- Advocating for beauty diversity means challenging traditional beauty standards and featuring diverse brand ambassadors in terms of skin tones, hair textures, body types, abilities, ages, genders, and more.
- With the reach of social media, calls for inclusive beauty are going global. Consumers worldwide are urging brands to expand shade ranges, improve accessibility, test products on diverse groups, and feature underrepresented communities in marketing.
- Rising to new demand signals that a brand values all customers equally while capturing new markets.
How Brillare Beauty Institute Is Prioritizing Diversity in Beauty
Brillare Beauty Institute makes it a priority to educate students on proper care for all hair and skin types. Our cosmetology students learn how to properly wash, condition, cut, and style various hair textures and densities.
The Brillare curriculum also covers skincare for different skin tones, sensitivities, and conditions. By making sure our graduates are experienced in serving diverse clients, Brillare helps more people feel comfortable, confident, and represented in their hair and skin care routines.
Choose the inclusive path and join Brillare. Contact us today to learn more.
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