Brillare prepares its students for success. We instill a high standard of professionalism and prestige which sets them apart from the rest. Read this guide to learn how to run a successful beauty salon your clients will love.
Learn How To Manage a Salon and Spa
Managing a beauty salon isn’t simple, but it is rewarding. Once you become a certified cosmetologist or esthetician, you begin to make a name for yourself, hone your craft, and increase your clientele. If hairstylist management is your ultimate goal, you know it comes later down the road after you’ve earned your stripes in the beauty industry.
When you have plenty of experience under your belt and want to take your career to the next level, you can learn how to manage a hair salon or day spa. Not only does this take grit and tenacity, but it also requires a large amount of time, money, marketing, and research. Don’t worry—it’ll pay off in the long run if you keep your eye on the prize and stay disciplined. Follow these steps to running a successful salon.
Write a Business Plan
When you’re preparing for beauty salon management, remember first things first: create a plan of action. Before you hop in the car and start driving, chances are, you already know your destination. It’s the same way with starting a business. Streamlined and intentional efforts are easier to follow, so start with a business plan. Otherwise, you may find yourself going nowhere.
A great business plan establishes your main purpose, describes your company’s services, and shows how you stand out from competitors. When you present your plan to banks, lenders, and investors, the goal is to persuade them to partner with you and help finance your hair salon or day spa. As your business grows, you’ll need executives, as well.
Prepare To Pay Preliminary Costs
There are multiple ways you can gain financial assistance. For instance, you can apply for a Small Business Administration loan (SBA). An SBA loan has low rates and fast payback periods.
Whether your loan applications are still in review or if you have a few offers, don’t forget all the things you need to spend the money on. Remember to budget for:
- Licenses and Permits: Before you can secure your license, find out which permits your municipality requires and set aside money for those fees. Remember to purchase a seller’s permit as well if you’ll have products for sale.
- Location: Whether you buy or rent a location, save money for a security deposit and other up-front fees.
- Payroll: Of course, you have to pay yourself and your employees. Budget reasonable salaries or wages and additional benefits you’ll provide.
- Salon Equipment and Furniture: Salons and day spas need all sorts of equipment and places for visitors to sit and wait to be serviced. Plus, for transactions and communication, budget for a POS system, computer, register, business phone system, and more.
- Products and Supplies: Stock up on salon and day spa necessities, like hair products, makeup, oils, lotions, and towels, to name a few.
- Insurance: Keep your company and employees covered—set aside money for the best insurance plan you can afford. The investment is worth the protection and sense of security.
Develop a Marketing Plan
After you conduct research and accurately identify your target audience, develop an effective marketing plan. If you have an awesome business, you want the world to know about it. Branding is an intangible marketing or business concept that helps consumers and potential clients identify your company.
Marketing can become costly, so you can also use free or inexpensive tools to spread the word, like a social media platform. Create a business account and post engaging content that draws people in organically. Salon owners can post pictures of their work before and after shots. Before you know it, you’ll have more booked appointments and positive online reviews. A great marketing plan promotes your salon, attracts new clients, and puts you in the running against other local businesses in the beauty industry.
Hire and Train a Talented Team
Your employees’ work is ultimately a reflection of you and your company. Set the standard for outstanding customer service, superb professionalism, and expertise from the start. Before your doors open, take time and thoughtful consideration throughout the hiring process. Get a feel for each candidate. Before making a decision based on their interview and sample work, ask yourself, “Are they skilled and knowledgeable?” “Are they coachable?” “Do they have relative experience?”
Your team members represent your brand. It’s best if you cultivate a culture of respect for co-workers and clients. They should also follow best practices and exhibit working knowledge of basic salon protocol. As their manager, take the initiative to outline the roles and responsibilities of team members.
Prioritize Cleanliness and Safety
Cleanliness is a vital factor, especially in the era of COVID-19. It’s wise to invest in a professional cleaning crew to keep your building sanitized and disinfected daily. Also, train your team members to clean as they go. This shows clients that you all value their health and safety. Ensure employees follow end-of-day cleaning responsibilities to avoid starting the next day in a messy environment.
Brillare Grooms Cosmetologists and Estheticians for Greatness
If you’re an aspiring beauty salon owner, you have to start somewhere—choose Brillare Beauty Institute. Our students can attest to how we prepare them for real-world experiences. Plus, our student-run salon and spa help familiarize them with similar environments.
Brillare teaches you everything you need to know about cosmetology and aesthetics. Our instructors go the extra mile to ensure that when it’s your turn to open your salon business, you’re positioned for greatness. Don’t wait—schedule a campus visit today.
