Hair stylists and estheticians have the skills to pay the bills. But are they tech-savvy enough to boost their clientele? Learn how social media can be the best way to promote your beauty business.
The Importance of Social Media Promotion
If you’re a licensed cosmetologist, or esthetician the salon isn’t your only work environment—your talents can be expressed online, too! Hairstylist hashtags are buzzing all over the internet, and they’re the perfect way to show the world what you can do.
Hashtags for stylists help you find specific techniques, products, and trends by category. Snapping a picture or uploading a video and using the most popular hashtags brings more traffic to your profile, where all your work is on display. Discover the many ways to get the most out of the vast world of social media.
Take Your Chances on TikTok
TikTok has taken the world by storm ever since the onset of the pandemic. When many people were instructed to stay home for the foreseeable future, people of all walks of life took to TikTok. This social media platform allows subscribers to view informative or entertaining content and create original videos and “stories” to share with the world. Every day, something or someone goes viral; as their views and followers skyrocket, people make a name for themselves, seemingly overnight.
It’s safe to say social media marketing for hair salons and independent beauticians has become a lot more fun and interesting. If create a TikTok business page, you’d have the opportunity to:
Gain Incredible Exposure
One billion. That’s how many active monthly users are on TikTok. With such a wide variety of viewers and subscribers, there’s no reason not to put yourself out there. You’d have so many followers and new clients to gain.
Get creative. Learn how to create the most visually appealing, attention-grabbing stories. Maybe even show people how to do a cool new style step-by-step. You can also make different variations of the video. You may make one for advanced stylists and another one for beginners. The bottom line is that you want to have various kinds of followers and push out new content daily or weekly.
Join Forces With Other Hair Stylists
Encourage your colleagues to join TikTok with you. The moral support would be helpful to both of you. Plus, you could collaborate with them on a few videos one day. That’ll help you both to gain more followers and grab the attention of other stylists. Search for trending TikTok “challenges.”
For some of these challenges, you must do your rendition of a popular hairstyle, showing your process and the outcome. Then, nominate or challenge another TikTok hair stylist you admire to participate as well, and they must post their results, and so on.
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These days, there’s support everywhere you turn. You may want to consider joining an esthetician or hair stylist group on Facebook. Of course, there are many to choose from, so don’t feel like you have to attach yourself to the first ones that pop up.
Take a few days to browse the page’s content, get a feel for their communication style, and decide if the page is a good fit for you. If not, move on to the next. Once you find the perfect community with like-minded people, it’s a great place to go and get the answers and insight you need.
Develop a Referral Program
As an esthetician or a hair stylist, you can let your work do all the talking. When people see your client’s skin glowing, they automatically want to know what’s their secret. The secret is you! When they tell them about your fantastic skincare and facials that keep their skin looking flawlessly radiant, they can give your information to those who want the same results.
Creating a referral program that rewards clients for sending you new business not only keeps your regulars coming back but also allows you to grow your clientele. It’s a win-win situation for everyone involved. Giving your clients discounts for referring their friends and family to you helps them save money while your income grows from new customers.
Brillare Urges You To Use Have a Social Media Strategy
At Brillare, we’re confident that our students are set for success once they graduate from our institute. But it takes more than skill and knowledge to make a name for yourself in the beauty industry. It isn’t a bad idea to try new things and evolve with the times. That’s why we believe that one of the best things a beauty school graduate can do is use social media to promote themselves.
Brillare instructors and counselors always look out for their students’ best interests. We want to help them reach their full potential after earning their license.
If you’re drawn to cosmetology, and you’d like to take a step closer to your dreams, call to schedule a tour of one of our Tennessee campuses in Chattanooga or Cleveland. Come and experience life at Brillare.