If you’ve recently graduated from esthetician or cosmetology school, or if you’re just interested in the beauty industry, you may have considered building a beauty brand. With a determined mindset and some direction on how to engage with your audience, you can develop a strategy to help you achieve the beauty influencer goals you’ve been dreaming of.
These tips will help you learn:
Breaking out as a social media content creator is challenging, and the beauty industry can be especially difficult because of how heavily saturated the market is. Whether it’s skin care, makeup, or hair care, just about every part of the cosmetics industry is represented on the web.
To be a successful social media influencer, you must push past all the noise and create user-generated content that will stand out. We’ve compiled the following tips for promoting your beauty brand and grabbing a faithful audience’s attention.
Users like to seek out content that they can emulate. When building a beauty brand, you should start showing your process from start to finish.
If you have a business you’re marketing, your potential customers like to see your rhyme and reason for using a particular product. Even if your social media posts are just marketing yourself, if you make it easy for people to place themselves in your shoes, you can forge a connection that makes you look more authentic.
Try creating step-by-step routines for your process, whether it’s a “get ready with me” video for achieving your signature soft glam look or your nighttime skincare routine.
A key part of any social media strategy is to post often. Social network algorithms tend to reward consistency, and while you shouldn’t overload your followers, you should get your face out into the web often enough that it pushes past all the noise.
Users also like to see when influencers are active. Consider how your own social media scrolling goes—when you see a viral post and visit the creator’s profile, it’s nice to see when there’s more. Show your potential followers that you’re a real person with a lot to offer.
This tip is handy if you have a business you’re trying to market. If you specialize in hair care, skin care, or any other cosmetic craft where you’re performing services on a client, you should be sharing content that shows off your work.
There are only so many ways you can speak about your credentials. Still, you’re missing out if you’re not providing a visual point of reference with testimonials for your potential followers. And even if you don’t have a business yet, you can still find ways to show your skill progression that makes you look credible and authoritative.
Photos certainly have their place, but social media platforms are prioritizing videos and reels more than anything else now. The boom of TikTok has influenced other sites like Instagram, YouTube, and Facebook to start having their own sets of reels that have been the primary outlet for many content creators.
If you’re limiting your cosmetic marketing to a specific type of content, you may be selling yourself short.
While you don’t have to be the biggest videographer around, you should start thinking of ways to enhance your content to be appealing.
Think about editing out unnecessary dialogue and long-winded parts that your followers might want to skip through. Experiment with mixing sound to perfect the balance of your voice-overs versus your background music. Also, try out trendy transitions that appeal to the senses so your audience will want to play your videos over and over again.
While editing is one part of making appealing content, getting the proper equipment is another. You don’t have to go out and buy the latest Canon model or GoPro. But, you should be using devices that aren’t outdated and can clearly show the details of the products you’re working with.
Make sure your camera can pick up the glow of your latest skin serum, or the hues of the eyeshadow swatches you’re applying on your forearm. Even investing in a moderately-priced ring light or microphone can make a world of a difference in having proper lighting and audio without extra feedback.
We know you’re making unique content, but that doesn’t mean you shouldn’t take advantage of current trends. Part of social media marketing is taking advantage of what’s captivating audiences right now. Whether it’s a trending sound, filter, or discussion topic, you should be thinking of how you can organically incorporate it with your brand.
Don’t force what shouldn’t be there, but as a micro-influencer, you should keep your ear to the streets to see how you can boost your views.
On top of staying aware of trends, don’t be afraid to think outside of the box! You are unique, and your content doesn’t have to fit any specific criteria.
Have you always had ideas about creating out-of-this-world makeup or hair looks? Do you want to cover skin care, but from a scientific point-of-view? The possibilities are endless. Tap into your creative functions and see how that benefits you.
Connecting with the right brands can be the final push you need to get the type of social media exposure you want. When marketing for the cosmetic industry especially, partnering with major beauty companies can make you look authentic and give you the financial backing you need to further advance in your content creation.
Large social media accounts that repost your sponsored content are extremely helpful and tell your audience that you are someone worth watching.
Above all, in all the ways you curate content, you should remain authentic. Audiences reward creators who appear genuine and relatable, even if they’ve reached a specific level of fame and success.
Regardless of how much you’ve enhanced your material, you should keep in mind that you’re more likely to get a positive response when people feel that you are genuinely doing work that you care about. Whether that’s creating a skin care or makeup routine that you genuinely enjoy, or providing hair care services because you love satisfying your clients, authenticity gets rewarded.
At Brillare Beauty Institute, we help aspiring young professionals develop their passion for all things beauty with our hands-on cosmetology and esthetician training. Our students come in eager to learn and leave as qualified professionals who are ready to provide the best quality service around.
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