• Facebook
  • Instagram
  • Twitter
  • Cleveland 423.476.3742
  • Chattanooga 423.509.0555
  • Contact
brillare beauty institute
  • Prospective Students
    • Programs
      • Esthetics
      • Cosmetology
      • Catalog
    • Enrollment
      • Apply Now
      • Getting Started
      • Financial Aid
      • Disclosures
    • The Experience
      • Life at Brillare
      • Partnerships
      • Success Stories
      • Professional Kit
      • Career Path
      • Non-Profit Status
      • Life Outside of Campus
      • Cosmetology and Esthetics FAQs
    • Locations
      • Chattanooga
      • Cleveland
  • Our Story
    • Meet the Team
  • Gallery
  • Salon/Spa Clients
    • Menu of Services
      • Hair Care
      • Skin Care
  • Blog
  • Menu

How New Hair Stylists Gain Clientele

Hairstylist Performing Blow Dry Services

After beauty school, it’s off to the real world. Now all you need to do is figure out how you’re going to attract clients into your salon.

You’re fresh out of cosmetology school and ready to start styling hair at a professional level, but how are you going to get people in the door? For new hair stylists, building a clientele list is usually one of the biggest concerns. Sure, family and friends will come and pay a visit, but you can’t rely on them to be the primary clients you serve.

In order to establish yourself as a hair salon professional, you need to build a strong, diverse customer base. But how exactly do you build that from scratch?

How Professional Cosmetologists Build Clientele

Working in a salon is like being in charge of your own company. You need to have the right resources, effective marketing, and a strong business plan in order to get people into your chair. It takes a lot of time, effort, and careful planning but the results are well worth it.

If you really want to boost your cosmetology business, make sure that you are following these four crucial steps:

Market Yourself, Market Yourself, Market Yourself

When you start working in a salon, you are basically a little fish in a big pond. You may be a talented hair stylist, but that doesn’t guarantee that your chair is going to be filled with clients. That’s why you need to build your personal brand right away. Handing out cards and posting pictures and videos on your social media pages that show off your skills can help you gain exposure quickly.

When you do start getting more clients, don’t take your foot off the gas. Maintain professionalism and contagious enthusiasm. Customers take notice of things like charisma and a can-do attitude. These are crucial marketing tools that draw customers

Keep Your Salon Area in Pristine Condition

First impressions always matter. Imagine walking into a salon for the first time to see a cluttered workspace and smell a smoke-filled aroma. Chances are that you won’t gain a lot of loyal customers. A dirty salon can say a lot about who you are as a professional. If you are not regularly cleaning your workspace, then don’t be surprised if customers get the impression that you are lazy and unhygienic.  

Deliver Exceptional Customer Service

In the beauty industry, a customer’s happiness is everything, so you should make an attempt to over-deliver in every area. Always welcome the customers with a warm greeting and don’t ever keep them waiting long. Make your customers feel like they are getting VIP treatment and if there are any discounts or promotions to offer, make sure they know all about it. Your goal isn’t to just earn a tip; it’s to build a trustworthy relationship with your customers.

Ask for Referrals

Word of mouth is the most powerful marketing tactic there is. When customers receive exceptional service, they are much more likely to brag about it to their friends, family, and peers. Satisfied customers are going to be the driving force behind your success. Make sure to supply them with business cards and politely ask them to send friends your way. If you provide a high-quality experience and explain that you are working on building your clientele, then you may be surprised at how much business you’ll rake in later on.

Kick Your Cosmetology Career Off RIght—Contact the Brillare Beauty Institute

If you’re ready to turn your creativity and passion into a sustainable career, then contact the experts at Brillare Beauty Institute today. By scheduling a free consultation with one of Tennessee’s sharpest beauty professionals, you’ll be on your way to starting your own cosmetology business in no time.

Categories

  • Advice
  • Careers
  • Cosmetology
  • cosmetology school
  • Esthetics
  • Franklin Academy Programs
  • Hair Care
  • Hair Styles
  • Makeup Tips
  • Manicuring
  • New Beauty Trends
  • Programs
  • SalonSpa
  • Seasonal Beauty Tips
  • Seasonal Care
  • Self Care Tips
  • Skin Care
  • The Experience
  • Uncategorized

Connect With Us Today

"*" indicates required fields

brillare-logo-black

Navigation

Programs

Enrollment

The Experience

Our Story

Gallery

2022 Student Schedule

Cleveland Location

Phone
423.476.3742

Address
1605 Professional Park Dr NW,
Cleveland, TN 37312

Chattanooga Location

Phone
423.509.0555 

Address
5600 Brainerd Road, Suite E-4
Chattanooga, TN 37411

Website by Abstrakt Marketing Group © 2022
  • Facebook
  • Instagram
  • Twitter
  • Sitemap
  • Privacy Policy
Winter Skin Care Tips for Healthier Looking Skin May Blog Images4 | Franklin Academy March Blog Images 1 | Franklin Academy Types of Cosmetology Jobs in the Beauty Industry
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings

How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds: