At Brillare, students arrive to class ready to learn from our amazing instructors. However, we’re responsible for providing the class with high-performing, professional-grade products. Learn more about our latest power move: partnering with Goldwell.
Brillare’s Partnership With Goldwell
Brillare Beauty Institute recently joined forces with Goldwell, an industry-leading hair care company. Since our initial communication with them in October 2021, we’ve received consistent reassurance that this was a fantastic opportunity. We’re more than happy with our decision to give our cosmetology class the learning experience of a lifetime.
Goldwell’s Background
Goldwell was founded in 1948 by Hans Erich Dotter, a German draper who had no prior connection to the hairstyling industry. After establishing a chemical factory to mass produce his hair products, Dotter’s vision continuously evolved over the years. The company was created to focus exclusively on hairdressers as business partners. Now, nearly six decades later, Goldwell products are staple items in countless salons. To this day, the distinguished cosmetic conglomerate contributes to hair stylists’ success and their clients’ 100% satisfaction, globally.
How the Brillare and Goldwell Partnership Benefits Us All
Brillare and Goldwell’s partnership became official in January of 2022. We hit the ground running, launching four days of instruction from Goldwell with our active students. Their team continues to match our drive for excellence and ongoing educational experiences.
Goldwell invited our entire cosmetology instructional staff to New York City to participate in their MasterCOLORIST seminar, which consisted of four intense days of color education for our instructors at their NYC Academy in March of 2022. Later in the same month, our cosmetology instructional staff were invited to Nashville to participate in two more days of educational training. Goldwell is also present on both campuses all day, Monday through Friday, to work directly with our cosmetology students.
Why Do Brands Matter at Brillare?
Brillare students receive the best training proven to contribute to their long-term success. And since we feel that every student should get the right tools and supplies for what they want to accomplish, we also hold ourselves accountable for keeping high-quality products on hand for them to use on their clients. We believe supplying students with top-shelf products prepares them for real-world experiences. Our partnership with Goldwell hair products proves our dedication to our class and their progressive professionalism.
Our class and student-run salon/spa is stocked with Goldwell hair products, including:
Hair Color
Goldwell’s holistic color system offers unlimited possibilities for high-performance permanent color. Whether they’d prefer natural tones, bright shades of the rainbow, blonde, or color correction, Goldwell’s got your client covered. Plus, Goldwell’s color chart is available to help find the perfect match.
Each formula is long-lasting, supremely pigmented, much safer, and more compatible with damaged hair. With Goldwell, there’s no need to compromise on eye-catch color, softness, and shine—your clients can have it all.
Hair Care
All hair is beautiful, whether long, short, curly, or straight. Goldwell helps clients wear their hair their way, prioritizing health and resilience. Goldwell’s hair care promotes healthy, shiny hair that is noticeably soft. Help them maintain their healthy hair regimen to keep it long and strong, or repair your clients’ hair with Goldwell shampoos, conditioners, serums, masks, and more. Wow them with your services using Goldwell products that help them achieve their most nourished and beautiful hair yet.
Hair Styling
Stylists and clients can bond over choosing the most face-flattering styles and haircuts. Color, cut, and styling should complement each other and work for your client. Goldwell’s styling products promote retention, volume, hold, and texture-defining styles your clients will love. There’s nothing like that ‘Fresh from the salon’ feeling. Goldwell’s styling products give them that same sensation from home until their next appointment with you.
Hair Smoothing
If straight, silky hair is what your client wants, that’s exactly what they get with Goldwell’s hair smoothing treatment, Kerasilk Control. This in-salon service locks in smoothness and shine with its strengthening keratin and de-frizzing properties. Goldwell’s Kerasilk Control treats your clients to the transformation they’ve been dreaming of.
Brillare Sets Students up for Success
Earning a degree from Brillare Beauty Institute is an esteemed accomplishment in itself. However, when newly-licensed cosmetologists are familiar with professional-grade products, it boosts their confidence and proves their readiness to succeed in any salon. Their applied knowledge of prestigious brands speaks volumes about their skills and growth potential.
Brillare takes pride in its curriculum, learning environment, and resources it provides its students. Upon enrollment, they receive their professional cosmetology kit filled with all the beautifying essentials they need to put a smile on their clients’ faces every time. Once they complete our program, not only are they comfortable using professional-grade products, it becomes their standard moving forward, which helps them achieve the best results.
Why Choose Brillare?
If you’re passionate about the beauty industry, look no further than Brillare. Our team is dedicated to your ongoing success inside our learning facility and beyond. Conveniently located in Cleveland, Tennessee, and Chattanooga, Tennessee, we aim to serve a wide range of students in-state and from surrounding areas. Your dreams and endeavors are important to us, so we go above and beyond to help you achieve your goals.
Whether you aspire to become certified in cosmetology, esthetics, or both, we’re here to help every step of the way. We’re an accredited non-profit beauty institute, accepting all forms of financial aid and government assistance. High school graduates or those with a GED are encouraged to apply at Brillare. Don’t put your hopes and dreams on the back burner any longer. Discover all the possibilities at Brillare and propel yourself to everlasting success.
