As you become a licensed cosmetologist, you need to learn how to upsell a client. This is an important skill to learn because upselling increases salon revenue. When upselling is done well, it can increase customer satisfaction and help you grow your business. Let’s explore some best practices you can integrate into your upselling strategies.
Use Your Salon’s Products During Services
One of the best ways to upsell your hair salon’s products is to use them as you perform services on your clients. For example, if you’re performing a color treatment on a client and your salon sells shampoo and conditioner designed to protect and maintain color-treated hair, you should use these products as you remove the dye from your client’s hair. As you do this, tell them, “I’m using [brand] shampoo and conditioner to remove the dye. It helps maintain color treatments like yours.” Then you can ask them toward the end of the service if they’d like products to help them maintain their new hair color and upsell the shampoo and conditioner again. Using products that you sell in your hair salon during services is a great way to introduce clients to these products and show them how they work without seeming like you’re making a sales pitch.
Take Advantage of Consultations
Today, many clients request consultations from their stylist before they receive a salon service. Some clients do this in person, while others seek consultations through apps such as Consult and Timely. No matter if you take in-person or app-based consultations, you can use this time to upsell products. But how do you do this? If a client wants a consultation about a certain problem, like healing damaged hair, you can bring up products in your salon that can help heal and maintain their hair. Using your products to help your clients solve their hair problems will help you develop a trusting relationship with them and give you the opportunity to show them your salon retail products. This is especially true for products that might not be available in most retail stores. When you upsell products sold exclusively in salons, you create customer loyalty for your salon retailing.
Promote Your Salon’s Products on Social Media
Social media is one of the most critical ways you can boost your business and the products you sell. Out of all the different sales techniques in the beauty industry, social media reaches the largest audience the fastest. For example, you can take pictures of styles you’ve created on clients with certain products and post them to Instagram and other social media platforms (with your clients’ permission, of course). Social proof on these platforms can help build awareness of these products among your clientele base. Then, if you mention any of those products during a consultation or a service, your clients may recognize the name and be primed to listen to what you have to say about a particular product.
Develop a Loyalty Program for Your Salon
If you have existing customers who keep coming back for services, you can develop a customer loyalty program for them. For example, you can offer them samples of products that work well for the type of hair they have or the type of treatments they usually receive. You can also provide discounted packages of products that fit their styling and hair care needs. A loyalty program can give your clientele base access to products that solve their problems while also helping them feel like the valued customers that they are.
No matter if you take in-person or app-based consultations, you can use this time to upsell products. But how do you do this? If a client wants a consultation about a certain problem, like healing damaged hair, you can bring up products in your salon that can help heal and maintain their hair.
Learn About Selling Retail Beauty Products From Brillare
f you’re ready to start your career in the beauty industry, Brillare Beauty Institute is here to help. When you enroll with us, we teach you about more than just cutting and coloring hair. We make sure you understand the ins and outs of upselling salon products and additional services so you can grow your business. But we also help you understand how to make your beauty salon a positive, calming space where your customers feel they can trust you to take care of their hair. From professional hair care techniques to retail sales strategies, we teach you everything you need to know to become a successful hairstylist and beauty professional.
